Brand PositioningPackaging DesignSocial Content2022
The Mindful Lifter offers personal training for women looking to adopt a holistic approach to their health. I was tasked with creating packaging for the new product line including candles and essential oils. The design system had to appeal to the existing customer base and attract a new audience.
The Mindful Lifter was excited to align its new product packaging with its upscale customer base. In my packaging exploration, I became mesmerized by the beautiful colours of the natural ingredients found in the oils. I used rich colours and paired them with clean, simple typography to ensure a minimal and high-end final product.
