2021
Packaging Design Marketing MaterialsCradle Co. is a Sydney-based label offering small-batch handcrafted wooden hairbrushes for babies, toddlers and adults. I was asked to create an eco-friendly packaging solution for their wooden beauty brushes that fit this new brand's tight resource constraints.
Cradle Co's brushes are sold online and at their market stall, so the packaging system needed to hold up to shipping and look good on display. We settled on reusable cotton draw-string bags paired with a variety of paper goods which would be inexpensive and easy to print as the product line evolved. The clean and crisp typography and structure mimics the client’s attention to detail and love of nature.
